Illustrative design for a new training website.
For this design challenged the conventions of a typical training website to make it fun, illustrative and relaxed. While balancing this with the agriculture industries that MorePerformance specialise in.
The relaxed illustration style, with personal touches give the new website personality and showcase what MorePerformance do best. They also direct target audience to call to actions and key areas of information that the client wanted to feature.
Before starting the web design I created a mood board with all the illustrations on. Then once complete I created the layouts for the site, to give each section it's own structure and harmony.
We opted for their complete design package. The team were very reactive to any suggestions or concerns throughout the entire process, with quick and thorough responses. We are delighted with the ﬁnished product - our new training solutions website!”
Louise Dennington, Marketing Manager - MorePerformance