Elevating a legal conference's branding to appeal to a growing audience.
Who are Legalweek? Legalweek is the only event designed for all legal professionals
seeking strategies, technologies and insights to accelerate business, operational, and professional growth.
No other event in the industry brings to the forefront the combined expertise of leading legal technology and consulting service providers; and the perspectives of thought-leaders that are Driving Legal Forward. This combination is what makes Legalweek unique.
seeking strategies, technologies and insights to accelerate business, operational, and professional growth.
No other event in the industry brings to the forefront the combined expertise of leading legal technology and consulting service providers; and the perspectives of thought-leaders that are Driving Legal Forward. This combination is what makes Legalweek unique.
What problem are the audience trying to overcome?
"Attendees come to Legalweek to get a glimpse of the future of the Legal Industry and what that means for their departments/organizations.
Problems will vary depending on specific job title, but much of it can be boiled down to: Doing more with less, staying competitive, how to best integrate technology for the law firm or legal department, who are the new players in the legal tech arena and how can their services save me money and time." Jasmaine John, Legalweek
Problems will vary depending on specific job title, but much of it can be boiled down to: Doing more with less, staying competitive, how to best integrate technology for the law firm or legal department, who are the new players in the legal tech arena and how can their services save me money and time." Jasmaine John, Legalweek
Below: Photos of logo in use at the first launch.
Brand guidelines
Below shows a behind the Scenes for the logo design.
Before producing any digital work, rough sketches
are produced to get the ideas down on paper more effectively.
are produced to get the ideas down on paper more effectively.
The idea behind the choosen logo concept was to show this is the week in which various segments of the legal industry gather together.
This project was designed white label for By The Scruff.